The Cult of Me is strong. Every day, more products and services can be personalized and customized in a variety of ways. But as much as we may like to think we live in private bubbles, the world doesn’t really work that way. We’re part of teams, companies and families, of neighbourhoods, cities and countries. We’re all part of something bigger than ourselves. While it’s important to recognize our customers as individuals, sometimes those shared connections can forge a more compelling story for your campaign or brand.

Groups of people together in a photograph or illustration can evoke very powerful concepts, such as cooperation, teamwork or participation. Pictures of family members, active or in a portrait, can elicit thoughts of reunions, togetherness or harmony. Even large groups of unrelated people, like people in a line or as part of an audience can stir up feelings of shared experiences and community.