The greatest thing about purple is that it’s kind of weird. There’s no other color that’s as strange and abnormal as purple. The color of mysticism, aliens and goths, it lives in a category all its own: quirky yet unifying, energizing but soothing.
Pantone has named Ultra Violet, an electric cool purple, as the Color of the Year for 2018. Purple packs lots of powerful and positive associations like creativity, magic and romance. It’s forever etched in our subconscious as the color of rain. Loved by tween girls everywhere, purple is the go-to color for unicorns and magic ponies.