For years, healthcare IT was mostly focussed on billing. But the rise of electronic patient records and computerized billing caused physician burnout, with less face time for patients. Today, healthcare technology is changing rapidly. Healthcare marketing is changing too.
Today, patients are self managing their healthcare and wellness. As healthcare is the fastest rising cost to taxpayers in the west, it’s needed. Yes, Dr. Google provides some worrisome results, but awareness and interest in wellness in general can help alleviate healthcare costs, even in an aging population. (The oldest boomers will turn 72 this year!) From apps and activity monitors, everyone armed with a smartphone has tracking tools with data that can be shared with healthcare professionals.