Who are the people in your neighbourhood? Even in big cities, we see the same people all the time. These “everyday” people, be they baristas, Uber drivers, florists or grocery clerks, make the world go round.

And they’re exactly who should star in your next campaign. Today’s savvy consumers, bombarded by photography 24/7, know we’re not all supermodels. They’re more visually fluent than ever before and far less likely to buy into “picture perfect”.

Looking for winning visuals for your creative? Aim to illustrate the quirky people in your neighbourhood, in their very real lives. A little mess never killed anyone.

Read more in our blog