Celebrated on March 8 in countries around the world, International Women’s Day is a busy, hardworking day. Half celebration—recognizing women’s political, economic and social achievements. Half protest—against sexism, violence against women and online and workplace harassment. 2017 showed us how far we’d come—and how we still stumble.

Both the #MeToo and #TimesUp movements are strong indications that the tide is changing and rapidly. But acknowledgement of the unnecessary obstacles women face and punishing those who have abused their powers in the past will only take us so far. In order to create a culture where imbalances aren’t systemic, we’ll need more accountability, personal responsibility and ownership of actions. Normalizing the roles women have in society via all media, including advertising, film and tv shows is a start. Show women as political and business leaders, as farmers, police officers, engineers and lawyers. Show women as caregivers, nurses, healers but also doctors, surgeons and hospital administrators.

Read more in our blog or check out the images below.