For Immediate Release

Newest Masterfile challenges stir up creative competition

Download this press release as a PDF [233 kb]

Toronto (December 8, 2010). Over the last month, Creatives around the world have been following ‘The Master’ in order to earn their very own wisdom beard by completing a series of online creative challenges at www.masterfile.com.

The four-language initiative spanning North America and Europe is designed to introduce industry professionals to Masterfile’s image search platform, ‘Endless Media’, in a fun, and engaging way.

Now, in the latest extension of Masterfile’s Creative Mastery campaign, two new games test art directors’ and designers’ knowledge of colour and typeface.

“Every creative takes pride in knowing their craft, and these games give them an opportunity to see just how sharp they are,” says Steve Pigeon, Masterfile’s Toronto-based CEO.

In Colour Mastery, players are challenged to match random colour swatches using the RGB, and CMYK sliders. To beat the final level players must then correctly match a series of swatches using the colour wheel with only one click.

Typeface Mastery similarly challenges ‘Creative-sans’ to match as many different fonts as they can across three levels of difficulty.

“These games [hosted on masterfile.com/training], are specifically designed by me, The Master, to hone one’s creative kung fu, fo sho,” says the Master, the all-knowing, wise-cracking, guru of the industry.

The campaign, set to continue through to the end of February, will roll out further creative challenges to encourage repeat visits to masterfile.com For an inside look visit masterfile.com/training.

Contact:

Steve Pigeon, President
Telephone: +1 416-929-3000
spigeon@masterfile.com

Dré Labre, Creative Director, Rethink Canada
Telephone: +1 416 583 5725
dre@rethinkcanada.com

About Masterfile Corporation:

Masterfile Corporation is a global visual content licensor, with an exceptional collection of rights-managed and royalty-free stock images by world-class artists. The images —covering a wide range of subjects —are stored digitally and showcased, licensed and delivered instantly to commercial clients worldwide via the Internet. The company’s reputation is built on personal service, fast picture research, and unique and helpful website features such as SimSearch®. Endless Media™ - Masterfile’s revolutionary online search engine, released in December 2008 —has set a new industry standard, helping clients find the images they need faster than ever. Masterfile has its global headquarters in Toronto, European headquarters in Dusseldorf, sales offices in London, Milan and Paris, and independent agents in 100 countries across six continents. In 2010, it entered the microstock sector with the acquisition of Crestock.