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Executive Profiles

Steve Pigeon, President

Steve Pigeon entered the media business in 1973, charged with developing a stock photo enterprise for a Canadian newspaper group which ultimately led to the creation of Masterfile in 1981. Steve has been president of Masterfile since 1984 when he and a consortium of employees and photographers purchased the company from its former owners. He was a finalist for Canada's Entrepreneur of the Year Award in 1996 but was disqualified because he didn't meet the height requirements. He still doesn’t.


Geoff Cannon, Executive Vice-President

Geoff joined Masterfile in January 2001 as Executive Vice-President. A founder of Canada's first visual directory for photographers, illustrators and designers, Creative Source, he has 25 years experience in publishing, creative services and international sales & marketing management. Geoff is primarily responsible for global sales and business development.


John McDonald, Vice-President – Product Development

John joined the company in 1999 charged with fast-tracking the creation and development of Masterfile's royalty-free business lines. John is responsible for developing new products, technologies and services, as well as creating innovations in the field of user experience. Prior to joining Masterfile, John worked for 20 years in the broadcast and multimedia business as an independent producer, in product marketing and new product development.


Lev Piaseckyj, Chief Information Officer

Lev joined Masterfile in 1996 and took charge of certain technical initiatives which included development of Masterfile’s CD-ROM catalogues which were soon supplanted by a searchable website. Lev then managed the development and evolution of www.masterfile.com from its debut in 1999 until the present. Lev joined the Executive Team and took over responsibility for all IT initiatives in the company in 2008.


Susan Morissette, Vice-President – Content Management

Susan started at Masterfile in March 1984 as a photo researcher after graduating from the Applied Photography program at Ryerson University in Toronto. She quickly grew into a management role and her responsibilities grew along with the company. Her experience at Masterfile ranges from having produced printed catalogues, developed and managed high scale image productions to overseeing crowd-sourced image content for Masterfile’s microstock business (Crestock). Today she is the senior executive responsible for the creative product of Masterfile and Crestock worldwide.


Dan Pollack, General Counsel

Dan is a copyright specialist licensed to practise in Ontario and California. Chief among his duties is heading Masterfile’s Copyright Compliance Department that protects the interests of Masterfile’s artists and clients by enforcing copyright in Masterfile’s images. Prior to joining Masterfile in 2010, Dan was legal counsel at SOCAN (Society of Composers, Authors and Music Publishers of Canada, was an associate at McCarthy Tétrault (Toronto) and an associate at Squire, Sanders & Dempsey (Palo Alto).


Tomas Speight, Senior Vice-President – International

Based in Düsseldorf, Tomas joined Masterfile in 2005 to launch the company's European operations in Germany, England, France and Italy. The European headquarters in Düsseldorf also services clients the Netherlands and territories in the Middle East & Asia, and manages European artist relations. In addition, to keep him from having a life, Tomas manages relations with Masterfile's international agents outside of the Americas. Prior to joining Masterfile, Tomas was co-CEO at zefa (four years) and Managing Director of European Operations for The Stock Market Photo Agency (six years).


Updated: 06-15-2011