Your Business Brickyard by Howard Mann

When I arrived at college over 18 years ago, the football team was closing in on a national record: a record for the most consecutive losses. When a reporter asked the coach what he was going to do in response to the loss, he said he was "sending his receivers back to the brickyard."

The "brickyard" was a practice drill where the receivers stood 20 feet apart and tossed an old red brick back and forth to each other. The concept is a simple one... If you didn't pay close attention to ONLY the very basic skills of catching a brick, it would hurt... A LOT. No fancy moves, no flying catches, just catching a brick. Over 18 years ago and I still remember that story.

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Originally appeared in December 2005 in UX Magazine: We Cover Common Sense.
Used with permission of the author.

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